Call for parents to teach online privacy like road safety

Call for Parents to Teach Online Privacy as a Vital Life Skill

UK Data Watchdog Urges Families to Prioritize Digital Safety

The UK’s data watchdog has urged parents to treat online privacy as a fundamental life skill, on par with stranger danger or road safety. This recommendation follows findings from a recent study by the Information Commissioner’s Office (ICO), which revealed that 75% of parents worry their children may not know how to safeguard personal information online.

Privacy Conversations Often Overlooked

According to the ICO, privacy discussions are frequently absent from families’ routine talks about digital safety. A new campaign aims to address this gap by encouraging parents to engage in simple, everyday conversations with their children about protecting sensitive data. The initiative highlights that online privacy is among the least addressed topics in current online safety education.

“Many families have never been shown how to talk to their children about online privacy,” noted Emily Keaney, deputy commissioner at the ICO. “It requires a whole society approach to ensure children understand the risks and how to manage them.”

The research, which surveyed 1,000 UK parents of children aged four to 11, found that 35% believe their child would trade personal details for game rewards. Additionally, 22% of children have shared health information with AI tools, while 24% have disclosed their real name or address online. The study highlights that children aged eight to nine are particularly vulnerable to these risks.

The ICO’s February survey also revealed that 21% of parents had never discussed online privacy with their children, and 38% did so less than once a month. In contrast, 90% of parents had talked about screen time in the past month. Online privacy encompasses a range of data, including names, ages, addresses, photos, browsing habits, voice recordings, and activity on social platforms and games.

“Too often, we’re playing catch-up when it comes to children’s digital safety,” said Dame Rachel de Souza, England’s children’s commissioner. “Parents need confidence to start early, regular conversations about online risks and how to respond to discomfort.”

Experts Stress the Need for Proactive Education

Justine Roberts, founder of Mumsnet, emphasized that growing concerns about data usage online have made clear guidance essential. “Families are seeking practical ways to discuss privacy with their children,” she added, stressing the importance of integrating these lessons into daily life as naturally as teaching road-crossing techniques.