Meghan and Netflix end partnership after reports it ‘held her jam brand back’
Meghan’s Collaboration with Netflix Concluded, Reportedly Due to Concerns Over Jam Brand Exposure
Meghan, the Duchess of Sussex, has finalized her partnership with Netflix, according to reports indicating she felt her jam brand was not receiving sufficient promotion. The streaming service had initially joined forces with her business venture, As ever, when it debuted last year, offering a range of products beyond just jams, such as rose wine and floral sprinkles.
Shared Projects and Show Performance
Alongside the brand launch, Meghan and Netflix also co-produced two seasons of her lifestyle show, With Love, Meghan. However, the series struggled to gain traction, with figures revealing that it ranked outside the top 1,000 most-viewed programs on the platform. The second season placed 1,124th in viewership between July and December 2025, accumulating two million views, as shared by Netflix data.
“Meghan is still on good terms with the Netflix team and close personal friends with Ted (Sarandos, Netflix CEO) so hasn’t wanted to upset him, but is very happy to have full control of the company.”
Statement from As ever’s Team
A representative for As ever remarked: “We are thankful for Netflix’s support during the launch and our initial year. We’ve achieved notable growth and are now poised to operate independently. An exciting chapter awaits.”
Netflix responded: “Meghan’s enthusiasm for celebrating simple, beautiful moments inspired the creation of As ever. We are proud to have contributed to its development. Moving forward, she will continue to grow the brand on her own, and we look forward to celebrating her impact globally.”
Background and Additional Products
After leaving their royal duties in 2020, Meghan and her husband, the Duke of Sussex, inked a multi-million-dollar deal with Netflix, valued over $100 million. The agreement also included a first-look deal for their film and TV projects with Archewell, which remains active.
Among the items now available on As ever’s site are honey, tea sets, jam collections, and a candle priced at $64 (£48). The brand’s raspberry jam, previously sold for $14 (£10.44), was a recurring highlight in the duo’s Netflix series.
Metro senior TV reporter Asyia Iftikhar praised the show: “The Netflix series represents a logical progression for a former lifestyle blogger, who had to suspend her online presence as royal duties intensified. Observing her ease with casual recipes and engaging conversations, it seems this was always her destined path.”
“Meghan may not be redefining the format with her show, but she’s reshaping the narrative she wants to share. Goodbye to the exiled royal, hello to the lifestyle expert,” Iftikhar added.
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