Could saunas become the ‘new pub’ when it comes to socialising?
Could Saunas Become the ‘New Pub’ for Socialising?
Sauna culture is expanding rapidly throughout the UK, with Wales witnessing notable growth. Advocates of this wellness trend argue that saunas may soon rival pubs as popular social spaces. Public saunas are now found in unexpected locations, from coastal areas to serene lakeside spots and countryside retreats. While many users highlight the physical and mental perks of sauna sessions, the underlying science is complex. Experts caution that proper hydration and pairing with other healthy routines are essential for optimal results.
The British Sauna Society (BSS) reports nearly 640 saunas listed on its website, up from 540 at the beginning of the year. A recent analysis predicts the UK could surpass other European nations in sauna popularity by 2033. Gabrielle Reason, BSS director, noted the trend’s momentum: “The ongoing rise implies the peak has not yet arrived.” She emphasized the potential for saunas to become a mainstream part of daily life, offering relaxation and socialisation beyond fleeting trends.
A Personal Shift to Wellness
Kathryn Donavan, 40, opened Môr A Sawna near Jackson’s Bay, Barry, Vale of Glamorgan, in June 2024. Her decision stemmed from a personal struggle with PMDD and endometriosis, conditions she managed with cold water therapy. After surgery to remove part of her womb, her symptoms worsened, often leaving her unable to leave bed. “I was in relentless pain,” she said, describing how sauna use helped ease her suffering. The outdoor facility, now a regular destination for many, has become a haven for those seeking respite from health challenges.
William Jenkins, a former tech professional, discovered sauna culture during his travels. In nine months, he visited 70 saunas across 14 countries, finding them beneficial for his mental health. Returning to Wales, he founded Hikitalo Sauna in Porthcawl. “Saunas are the modern pub,” he remarked. “They provide a sober setting for connection, without the morning-after hangovers.” Jenkins stressed the value of social bonds, saying they are crucial for mental well-being. “We all need a sense of belonging,” he added, noting that the sauna’s informal atmosphere fosters equality and comfort.
Health and Nature: A Synergistic Pair
Donavan and Jenkins both credit Wales’ natural beauty as a catalyst for sauna adoption. Like Finland, the country’s landscapes—dramatic coasts and remote countryside—create ideal settings for this practice. Jenkins argued that combining saunas with nature offers a unique experience: “The blend of social saunas and natural environments is something extraordinary.” He believes the trend is here to stay, blending relaxation with community engagement.
Dr. Geoff Combs, a sport and exercise science lecturer at Bangor University, cautioned that sauna benefits depend on additional healthy habits. “If someone says sauna improves their mental health, keep it up,” he advised, but stressed that more research is needed. He urged users to prioritise hydration, start with short sessions, and stay attuned to their bodies. “Scientific evidence matters,” he concluded, “but it’s also about listening to your own needs.”
